

After the campaign, I’ve realized that DAM is even more useful than I expected, and I want to share the main highlights of our extraordinary product that I used. The FotoWare Summer Holiday Photo Contest was held for 2 months, July and August this year, and I used FotoWare Digital Asset Management as the main tool to run the contest. I soon realized, though, that we didn’t need any external support since we already have outstanding resources within the company! This is the short story of how I got to run an internal photo contest using our own brand ambassadors’ photos.
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At the outset, I was looking for professional photographers that would be willing to contribute content to our FotoStation - the photo management software we make here at FotoWare - site.

I'm often surprised when checking out their Instagram feeds. I ran a photo contest with a FotoWare DAM this summer, and here I've selected the 5 most useful features and lessons for you to use.Ībout the FotoWare Employee Summer Holiday Photo ContestįotoWare employees love traveling, and are keen photographers. Organizing and managing content is key to running a successful UGC campaign but this can be a daunting task without the right tool - this is where Digital Asset Management comes in. While many brands are looking for new and creative ways to reach their audiences, a user generated content (UGC) campaign, such as a photo contest, is a great way to engage with your consumers and get quality content.

Over a billion photos are uploaded and shared every day across social media.
